Badgers have a reputation. They are small, stubborn, built low to the ground and famously unwilling to back down from anything, including animals several times their size. The Badgers collection is a tribute to that exact attitude, and its headliner wears it with more style than any badger has any right to.
Meet Badger Bash
Badger Bash stands in a wide, ready stance, the classic striped face turned toward you with a look that says he heard what you said about him. He has topped it off with a red beret tipped to one side, a green utility jacket with the sleeves pushed up, a plain white top and a pair of scuffed boots planted firmly on the ground. In one paw sits a tall, foaming beer. The other hangs loose, just in case. Above him, the brand's promise arcs across the sky in bright blue letters. He looks like he just walked out of a very cool film about a heist, and he definitely planned the heist.
Why the badger fits this crew
Of all the animals in the I've Got This… Hold My Beer family, the badger might be the most natural fit for the motto. This is a creature that digs through anything in its way, refuses to be intimidated, and keeps going long after a sensible animal would have gone home. The beret adds a note of artistic flair. The jacket suggests he has somewhere to be. The beer suggests he is going to be a little late, and that is fine by him.
For your most stubborn favorite person
Everyone has one. The friend who will not stop arguing until the other side agrees, or at least gets tired. The coworker who fixes the copier with sheer determination and a paperclip. The little brother who has never once lost a staring contest and would like you to try. They are tough, loyal and a little bit scrappy, the ones you want on your side when something goes sideways. Give them the badger and watch them recognize themselves immediately. Just do not tell them the beret was your idea. They will insist they have always been a beret person.
Written by Liam. Thanks for reading.
